Begin Again
Rip up the script with Begin Again. Freshly mown grass and cut flower stems collide with jasmine blossoms, while sandalwood offers up its milky sweetness. A scent that invites you to ditch the baggage and start afresh.
First Impressions
Freshly Cut Grass, Floral Stems, Jasmin
After a few hours
Lily, Sandalwood, Sweet
When to wear
We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.
We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
If you place your order before 2pm on any set day, we aim to ship the same day. Any orders after 2pm will be shipped the following day and we always estimate arrival time at between 3 - 5 business days. If there are any delays to your shipment please contact charlotte@diemscents.com and let her know and she will investigate for you.
We want you to love your scents! If you don’t like the fragrance you received, please reach out to our customer service team within 14 days of receiving your order. We’ll help you exchange it for a different scent that better matches your preferences, or we can provide you with a credit towards your next purchase and initiate a return.
What is the longevity of your fragrances?
Our fragrances are designed for lasting power, so you’ll smell fabulous all day. All our fragrances are Eau de Parfum strength, with a minimum 20% concentration. While longevity can vary depending on the scent, we suggest applying your fragrance on moisturised skin for the best results.
How does CLUB DIEM work?
Club DIEM is an easy way to try new scents each month. Just sign up, choose your fragrance case, pick a scent, and select a payment plan. Each month, you'll get a 10ml refill of your chosen scent, or you can switch to a different one whenever you like.
How long does 10ml last?
Great question! A 10ml vial should last about 4 to 6 weeks on average, depending on how often you apply. If you like to use it more generously or apply it daily, it could last closer to 4 weeks. But don't worry, you'll be enjoying it every step of the way!
What If I don't like my scent ?
No worries! If you're not loving your scent, you can return it for free and exchange it for a different fragrance or get credit to use on DIEM. Simply drop us an email andwe’ll send you a prepaid return label.
As featured in
How DIEM Works
Step 1: Build Your Starter Kit
Choose 1 or 2 x 10ml scents you love. We’ll include a free refillable case and 2 bonus samples so you can explore more.
Step 2: Snap In & Go
Pop your chosen scent into the sleek, travel-friendly case. Designed to go wherever you go.
Step 3: Try, Switch, Discover
Use your samples, switch up your scent, and see what fits. No pressure. Just play.
Layers well with
Fragrances we think you will love that pair well with Begin Again. Add a lighter fragrance to elevate the scent profile, or a deeper fragrance to help add warmth and depth.
Why DIEM ?
It’s time to revolutionise the fragrance industry. It’s time for bold, authentic, inclusive, and empowered individuals to express themselves fearlessly and unapologetically. It’s time to foster a world with small batches, fast supply chains, and progressive technology. It’s time to deliver a personalised experience, and game-changing scents that hit different
- Yvette M.Verified BuyerJun 30, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsGorgeous Scents
Absolutely love the starter pack as it it gives you extra samples to try too. The refillable is just what I needed to fit in my bag, it’s lightweight and I can swap between the scents based on the mood. My personal favourite is the DARE YOU scent!
- Wendy L. T.Verified BuyerJun 27, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsWOW-PLUS
I don’t know where to start so I’ll just say I love the concept, and the atomiser but most of all the heavenly scents! Thank you DIEM!
- Lena C.Verified BuyerJun 26, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsLove Tangle
Loving the fragrance, lasts all day
- Yvonne F.Verified BuyerJun 26, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsSuch an amazing idea
I love the way the perfumes fit in to the stylish holder so you’ve instantly got a purse spray to take with you anywhere you go - although the staying power of the perfumes mean you don’t really need to reapply
- C A. O. R.Verified BuyerJun 24, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsCharming subtle perfume delights
Well pleased with choice and the 2 samples that came with. I got many compliments and a friend interested on how to get them. We scrutinized over each perfume, critiqued each scent and when they should be applied as in the morning or evening. Not overpowering at all. I picked Quiet Riot. Lovely scent.