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  • 01.

    Complete our scent profile (it takes a few minutes) and our AI scent assistant does the rest: creating your personalised set of five scents.

  • 02.

    Within a few days, your personalised discovery set will be brightening up your letterbox. Get ready to smell great.

  • 03.

    Explore your scents at home, in your own time. Use the scent strips first and then try them out on your skin.

  • 04.

    Once you've found the one you can't stop smelling, redeem the cost of your discovery set towards a full-size 30ml bottle.

  • RISK FREE

    We make it easy for you to sample at home, in your own time and space. We do this by delivering a discovery set of five amazing scents through your letterbox along with a voucher to redeems the cost of discovery against any 30ml bottle .

  • SUPER SCENTS

    We partner with leading perfumers, who create some of the world's best scents. Now they develop for Diem, using the hightest quality ingredients and craftmanship.

  • ACCESSIBLE LUXURY

    By not having to pay retailer margins, we can eliminate all the unnecessary costs that other brands incur. This means we can offer unbelievable pricing so everyone can enjoy our scents.

  • FUN AND CONVIENIENT

    Our 30ml bottles are easy to travel with and last 3 months. We're continually bringing out new scents and limited edition ranges which enables you to try something new every season.

CLAIM MY DISCOVERY KIT

LONG LASTING

GENDER INCLUSIVE

VEGAN

CRUELTY FREE

How We Compare

We set out to make luxury fragrances available to everyone. By selling directly rather than through retailers, and by being clever with our supply chain, we can pass the savings back to you.

DISCOVERY BOX 30ML FRAGRANCE POSTAGE & PACKAGING RISK FREE GIFTING PERSONALISATION REDEEM DISCOVERY BOX PRICE OFF FIRST 30ML BOTTLE
£10 £40 FREE YES PERSONALISED DISCOVERY SETS YES
OTHER FINE FRAGRANCES £30 £77 £5.50 NO STANDARD BOXES OR BUILD-YOUR-OWN SOME
4.7
Rated 4.7 out of 5 stars
Based on 153 reviews
153 reviews
  • Lynne W.
    Verified Buyer
    4/8/24
    Rated 5 out of 5 stars
    Great way to find a fragrance you like and suit

    Enjoyed taking time to find fragrance for me. Sometimes first impressions wrong and waste of money if turns out something you don’t really suit or like.

  • Lesley
    4/8/24
    Rated 4 out of 5 stars
    Great option

    Although I didn’t absolutely love any of these fragrances, I really value the whole idea of a discovery set as it does what it says on the tin. Perfume is individual to everyone so it’s really useful to see whether a particular fragrance is for you or not. Maybe these weren’t for me but I had the opportunity to check them out without spending a fortune. All were pleasant and definitely long lasting.

  • Isabella
    Verified Buyer
    4/7/24
    Rated 5 out of 5 stars
    The perfect way to try at home

    This was such a fun way to discover new fragrances at home. The packaging is lovely and the cards and fill-in mouillettes create a great experience. The fragrances are interesting and different, they have excellent longevity and there are at least two that I would buy the full size of. Being able to try and home and out and about makes me much more comfortable about buying, I have already bought for a friend’s birthday and have been recommending to others.

  • Kelly C.
    Verified Buyer
    4/7/24
    Rated 3 out of 5 stars
    Great idea!

    Lovely idea and very exciting post to receive. The packaging was great.

    I don’t feel that it was really tailored to scents that I liked and I only really liked 1 out of the 5 scents sent to me, however the 1 I did like I REALLY liked and would wear it daily.

  • Maria L.
    Verified Buyer
    4/7/24
    Rated 5 out of 5 stars
    Loved the Discovery Set

    Number 1 is my favourite, really enjoyed trying the different scents, such a great gift!

Reviews LoadedReviews Added
  • Linda W.

    "I must admit I don't normally buy fragrances any more as it became a bit dull, but Diem is genuinely a breath of fresh air and put the fun back into it again."

  • Adrian P.

    "Was just expecting yet another sample box, but wow.. I loved virtually all the scents you sent me. Thank you!"

  • Sandy L.

    "Love having my own invite code to send to my friends. It made me feel like a true insider when their discovery box arrived."

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Frequently Asked Questions

How long does the discovery box take to arrive?

Orders placed before 2pm take 2-3 days for delivery, not including weekends. So if you order Monday at 1pm - you should receive it by wednesday or Thursday at the latest.

Orders placed after 2pm on Fridays or at weekends, can expect the discovery set to arrive the following wednesday.

I love one of the scents, how much does a 30ml bottle cost ?

A 30ml bottle costs £40 and you'll be able to buy your favourite once you've tried the scents. Don't delay though as each fragrance has a limited quantity (we're not making that up!)

Are your fragrances unisex?

Certainly. We firmly reject the notion of gender-specific fragrances. What truly counts is your personal preference. Be yourself and wear what you adore.

What if I don't love any of the scents in the discovery set?

While we've designed the box to cross a wide range of tastes and preferences, we appreciate this may sometimes happen.

Not to worry. We'd ask you to rate the scents (link provided once you get our discovery box) and then to get in touch with us (through our live chat or email). We can use that data to send you new samples in the future that might closely match what you're after.

How do I know I will like the scents?

Our unique AI assistant, YENA, will calculate hundreds of parameters based on your answers when you sign up, and insert the scents it think you are mostly likely to love.

#diemscents