Find your Signature Scent

  • Discover five scents for £10 (RRP £20)

  • 5 x 2ml samples chosen for you

  • £10 credit against your first bottle

  • Free delivery through your letterbox

AS FEATURED IN
AS FEATURED IN
AS FEATURED IN
  • 1. Complete Your Scent Profile

    It takes two minutes and our scent assistant does the rest: creating your personalised set of five scents.

  • 2. Receive your Personalised Set

    Within a few days your samples will arrive through your letterbox. Get ready to smell great.

  • 3. Explore The Scents

    Try them out at home in your own time, then give them your scores.

  • New Leaf 30ml Fragrance in Box

    4. Redeem Your Credit

    Buy a 30ml bottle of the one you love and recoup the cost of your discovery set.

LONG LASTING

GENDER INCLUSIVE

VEGAN

CRUELTY FREE

  • "I must admit I don't normally buy fragrances any more as it became a bit dull, but Diem is genuinely a breath of fresh air and put the fun back into it again."

  • "Was just expecting yet another sample box, but Wow! I loved virtually all the scents you sent me. Thank you!"

  • The packaging is THE best I have ever encountered in a fragrance brand. I love how the discovery set box is opened like a magical wardrobe leading to a treasure trove and att he same time it feels like opening a book

  • The longevity is incredible. I’m a fragrance writer so I have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!"

  • Risk Free

    We make scents discovery more fun and convenient. Simply order your discovery set and try five fragrances, at home, in your own time and space. Find a scent you love ? Get the cost of your discovery set back off your first 30ml purchase.

  • Super Scents

    We partner with leading perfumers, who create some of the world's best scents. Now they develop for Diem, using the highest quality ingredients and craftmanship.

  • Accessible Luxury

    By not having to pay retailer margins, we can eliminate all the unnecessary costs that other brands incur. This means we can offer unbelievable pricing so everyone can enjoy our scents.

  • Fun And Convenient

    Our 30ml bottles are easy to travel with and last 3 months. We're continually bringing out new scents and limited edition ranges which enables you to try something new every season.

How We Compare

We set out to make luxury fragrances available to everyone. By selling directly rather than through retailers, we can pass savings back to you,

OTHER

Discovery Box

£10

£30

30ml Fragrance

£40

£77

Postage & Packaging

Free

£5.50

Risk Free Gifting

Yes

No

Personalisation

Personalised discovery sets

Standard boxes or build-your-own

Redeem Discovery Box Price Off First 30ml Bottle

Yes

Some

Customer Reviews

4.7
Rated 4.7 out of 5 stars
Based on 367 reviews
367 reviews
  • Yazmien Y.
    Verified Buyer
    Oct 5, 2024
    Rated 5 out of 5 stars
    Perfect way to discover a range of scents

    This set allowed me to try a range of scents over some time and allow me to see which ones personally worked with my hormones and the ones that necessarily did not. A great gift idea for christmas or birthday if you would like someone to have the choice of their overall favourite at a later day or someone who gets bored of the same smell .

  • Ifeanyi Samantha E.
    Verified Buyer
    Oct 1, 2024
    Rated 5 out of 5 stars
    Highly recommend

    Liked 3/5 of the scents. Like the way they try

  • Mark U.
    Verified Buyer
    Sep 6, 2024
    Rated 4 out of 5 stars
    Try before you buy

    Nice to be able to try the scents before you decide which one to buy, or more if 2 or 3 take your fancy.

  • Toni D.
    Verified Buyer
    Aug 30, 2024
    Rated 4 out of 5 stars
    Pleasant

    Very interesting scents. Didn't like them too much to begin with, but once they've settled on the skin, they're very pleasant.

  • Helen H.
    Verified Buyer
    Aug 20, 2024
    Rated 5 out of 5 stars
    Great!

    Fabulous scents. Great selection

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Frequently Asked Questions

How long does the discovery box take to arrive?

Orders placed before 2pm take 2-3 days for delivery, not including weekends. So if you order Monday at 1pm - you should receive it by Wednesday or Thursday at the latest.

Orders placed after 2pm on Fridays or at weekends, can expect the discovery set to arrive the following Wednesday.

I love one of the scents, how much does a 30ml bottle cost ?

A 30ml bottle costs £40 and you'll be able to buy your favourite once you've tried the scents. Don't delay though as each fragrance has a limited quantity (we're not making that up!)

Are your fragrances unisex?

Certainly. We firmly reject the notion of gender-specific fragrances. What truly counts is your personal preference. Be yourself and wear what you adore.

What if I don't love any of the scents in the discovery set?

While we've designed the box to cross a wide range of tastes and preferences, we appreciate this may sometimes happen.

Not to worry. We'd ask you to rate the scents (link provided once you get our discovery box) and then to get in touch with us (through our live chat or email). We can use that data to send you new samples in the future that might closely match what you're after.

How do I know I will like the scents?

Our unique AI assistant, YENA, will calculate hundreds of parameters based on your answers when you sign up, and insert the scents it think you are mostly likely to love.