Why we love it

This is that scent that smells like those days where you've got loads of energy and can go go go. We put it on to compensate, when we feel anything but. It's easy and versatile. Like your dream pair of jeans.

Liquid Light Mood Liquid Light Mood Liquid Light Mood Liquid Light Mood

"Such a clever fragrance, just the right amount of complexity to still be wearable day or night. So many compliments when wearing this and the scent lasts all day."

JANE

The Diem Difference

Happiness Guaranteed

Buy a 30ml and don't like it? Return within 14 days for a refund.

The Diem Difference

Long Lasting Scents

We make scents that go the distance: one application and you’re done.

Original Creations

Made by leading perfumers, using whatever ingredients they need, no matter the cost.

Portable Perfume

30ml bottles that are the perfect size to throw in your bag or take on your travels.

Let’s Experiment

We make our prices fair so you can be free to play and try something new each season.

GENDER INCLUSIVE

VEGAN

CRUELTY FREE

DELIVERY IN 2-3 DAYS

  • "I must admit I don't normally buy fragrances any more as it became a bit dull, but Diem is genuinely a breath of fresh air and put the fun back into it again."

  • The packaging is THE best I have ever encountered in a fragrance brand. I love how the discovery set box is opened like a magical wardrobe leading to a treasure trove and att he same time it feels like opening a book

  • The longevity is incredible. I’m a fragrance writer so I have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!"

  • "Was just expecting yet another sample box, but Wow! I loved virtually all the scents you sent me. Thank you!"

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 10 reviews
10 reviews
  • Caroline B.
    Verified Buyer
    Jul 15, 2024
    Rated 5 out of 5 stars
    Wonderful

    Lovely and fresh not at all sickly and very wearable. I find a lot of perfumes too strong and to be honest I don't change perfume very often . I my go to is rose silence by miller Harris but was looking for a more affordable alternative. Love this and also the sample packs that allow you to really try a perfume before investing!

    I contacted customer services about an issue with my delivery and they were super responsive and helpful!

  • Kelly S.
    Verified Buyer
    Jul 2, 2024
    Rated 5 out of 5 stars
    Loving my Liquid Light

    The vivid green tea and mint give uplifting top notes and remind me of my favourites (kelly Caleche, Bottega Veneta and Florabotanica) I just wish it had a bit more staying power but it's unusual, delicious and I love it x

  • Jennifer H.
    Verified Buyer
    Jun 7, 2024
    Rated 5 out of 5 stars
    Love my new perfume

    Lovely fresh light scent that fits in well to every occasion

  • Sandra W.
    Verified Buyer
    May 21, 2024
    Rated 5 out of 5 stars
    My favourite

    I tried the six sample scents and whilst I liked most of them this was by far my favourite. It makes me feel happy - what more can I say!

  • Georgia
    Mar 19, 2024
    Rated 5 out of 5 stars
    Stunning

    The most perfect daytime into night time scent. Beautiful balance, but remains unique. I love wearing this to the office as it’s not super overpowering but I can still smell it on my hair even 16 hours later when I get home! Set to become a staple for me!

Reviews LoadedReviews Added

Frequently Asked Questions

How long does a 30ml bottle last ?

On average, depending on how often you apply it, a 30ml bottle of fragrance can last for approximately 2 to 4 months. However, if you use it more generously or apply it daily, it may last closer to 1 to 2 months.

What strength are your perfumes?

Perfume strength can mean a few different things. It can refer to how powerful the scent smells to us. It can also relate to whether the scent fills a space when we walk into a room. Some of us also associate strength with how long-lasting a scent is.

Our fragrances are at Eau de Parfum concentration which is higher than an Eau de Toilette, and means there is a greater proportion of fragrance oil in relation to the alcohol base. 

What if I buy a bottle of scent and don't like it?

This isn't a problem. Our 30ml bottles offer Happiness Guaranteed. This means if you receive your scent and realise your scent's not what you were expecting, you can return it for a full refund. Even if you've used it.

Are your fragrances gender inclusive?

Certainly. Anyone should feel free to wear anything and all our scents can be worn by anyone. What truly counts is your personal preference. Be yourself and wear what you adore.

Do you do returns?

If you have bought a 30ml bottle directly, we accept returns within 30 days of delivery using our pre-paid return labels provided by our Customer Care team. Simply contact customercare@diemscents.com and we will send you a prepaid label. Please note that all items must be returned unused, with authentic labels and in original packaging. If goods returned are not in a re-sellable condition, we may not accept your return.

Where do you ship to?

We currently ship only to addresses in the UK and do not yet offer international shipping. If there is enough demand, of course this is something we will explore in the future.