Why we love it

When we want to be the main character, we wear this. So warm and honeyed, and revealing its facets like a kaleidoscope. But like all the most charismatic people, it's never too much of a good thing.

The Diem Difference

Happiness Guaranteed

Buy a 30ml and don't like it? Return within 14 days for a refund.

The Diem Difference

Long Lasting Scents

We make scents that go the distance: one application and you’re done.

Original Creations

Made by leading perfumers, using whatever ingredients they need, no matter the cost.

Portable Perfume

30ml bottles that are the perfect size to throw in your bag or take on your travels.

Let’s Experiment

We make our prices fair so you can be free to play and try something new each season.





"Simply incredible. Can't stop spraying it on. All my friends want a bottle which is a bit annoying but I can understand why."


Customer Reviews

Frequently Asked Questions

How long does a 30ml bottle last ?

On average, depending on how often you apply it, a 30ml bottle of fragrance can last for approximately 2 to 4 months. However, if you use it more generously or apply it daily, it may last closer to 1 to 2 months.

What strength are your perfumes?

Perfume strength can mean a few different things. It can refer to how powerful the scent smells to us. It can also relate to whether the scent fills a space when we walk into a room. Some of us also associate strength with how long-lasting a scent is.

Our fragrances are at Eau de Parfum concentration which is higher than an Eau de Toilette, and means there is a greater proportion of fragrance oil in relation to the alcohol base. 

What if I buy a bottle of scent and don't like it?

This isn't a problem. Our 30ml bottles offer Happiness Guaranteed. This means if you receive your scent and realise your scent's not what you were expecting, you can return it for a full refund. Even if you've used it.

Are your fragrances gender inclusive?

Certainly. Anyone should feel free to wear anything and all our scents can be worn by anyone. What truly counts is your personal preference. Be yourself and wear what you adore.

Do you do returns?

If you have bought a 30ml bottle directly, we accept returns within 30 days of delivery using our pre-paid return labels provided by our Customer Care team. Simply contact customercare@diemscents.com and we will send you a prepaid label. Please note that all items must be returned unused, with authentic labels and in original packaging. If goods returned are not in a re-sellable condition, we may not accept your return.

Where do you ship to?

We currently ship only to addresses in the UK and do not yet offer international shipping. If there is enough demand, of course this is something we will explore in the future.

Do you do gift wrapping?

Our discovery boxes come beautifully packaged and look like a present, with personalised gift cards. We don’t currently use additional wrapping paper, so if you want to add this, we suggest ordering delivery to you and giving direct.