Why we love it

Our go-to before or after exercise. If we can't get to a sauna or spa, this offers us the same moment of melting relaxation. A cult favourite in the making.

Slow Exhale Mood Slow Exhale Mood Slow Exhale Mood

"Beautiful. Sensual, long lasting but mellows to a delicious deep sexy scent." H

Lisa

The Diem Difference

Happiness Guaranteed

Buy a 30ml and don't like it? Return within 14 days for a refund.

The Diem Difference

Long Lasting Scents

We make scents that go the distance: one application and you’re done.

Original Creations

Made by leading perfumers, using whatever ingredients they need, no matter the cost.

Portable Perfume

30ml bottles that are the perfect size to throw in your bag or take on your travels.

Let’s Experiment

We make our prices fair so you can be free to play and try something new each season.

GENDER INCLUSIVE

VEGAN

CRUELTY FREE

DELIVERY IN 2-3 DAYS

  • "I must admit I don't normally buy fragrances any more as it became a bit dull, but Diem is genuinely a breath of fresh air and put the fun back into it again."

  • The packaging is THE best I have ever encountered in a fragrance brand. I love how the discovery set box is opened like a magical wardrobe leading to a treasure trove and att he same time it feels like opening a book

  • The longevity is incredible. I’m a fragrance writer so I have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!"

  • "Was just expecting yet another sample box, but Wow! I loved virtually all the scents you sent me. Thank you!"

Customer Reviews

4.9
Rated 4.9 out of 5 stars
Based on 9 reviews
9 reviews
  • Sian W.
    Verified Buyer
    Aug 20, 2024
    Rated 5 out of 5 stars
    Love it

    I love it, probably not for everyone but I get log cabins and old wooden churches. It feels very safe and comforting. Plus it's great for layering with citrus scents.

  • Angela B.
    Verified Buyer
    Jul 29, 2024
    Rated 5 out of 5 stars
    Mellow

    Starts out powerful but melts down quickly to a mellow smooth scent. It is well named!

  • Sophie A.
    Verified Buyer
    Jul 25, 2024
    Rated 5 out of 5 stars
    Great

    Woody and earthy. Love the smell and intensity.

  • Jacqui G.
    Verified Buyer
    Jul 16, 2024
    Rated 5 out of 5 stars
    Great copy cat scent

    This perfume is so like Baccarat Rouge I love it. It is long lasting and people comment on how lovely the smell is and what is it all the time.

  • Abi
    Verified Reviewer
    Jul 2, 2024
    Rated 4 out of 5 stars
    Great as a home scent

    This does smell really good, but I don't know how I feel about it as a scent to wear. I don't know if it's what I want to smell like. It would be great as a home scent. Have you considered making candles or reed diffusers?

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Frequently Asked Questions

How long does a 30ml bottle last ?

On average, depending on how often you apply it, a 30ml bottle of fragrance can last for approximately 2 to 4 months. However, if you use it more generously or apply it daily, it may last closer to 1 to 2 months.

What strength are your perfumes?

Perfume strength can mean a few different things. It can refer to how powerful the scent smells to us. It can also relate to whether the scent fills a space when we walk into a room. Some of us also associate strength with how long-lasting a scent is.

Our fragrances are at Eau de Parfum concentration which is higher than an Eau de Toilette, and means there is a greater proportion of fragrance oil in relation to the alcohol base. 

What if I buy a bottle of scent and don't like it?

This isn't a problem. Our 30ml bottles offer Happiness Guaranteed. This means if you receive your scent and realise your scent's not what you were expecting, you can return it for a full refund. Even if you've used it.

Are your fragrances gender inclusive?

Certainly. Anyone should feel free to wear anything and all our scents can be worn by anyone. What truly counts is your personal preference. Be yourself and wear what you adore.

Do you do returns?

If you have bought a 30ml bottle directly, we accept returns within 30 days of delivery using our pre-paid return labels provided by our Customer Care team. Simply contact customercare@diemscents.com and we will send you a prepaid label. Please note that all items must be returned unused, with authentic labels and in original packaging. If goods returned are not in a re-sellable condition, we may not accept your return.

Where do you ship to?

We currently ship only to addresses in the UK and do not yet offer international shipping. If there is enough demand, of course this is something we will explore in the future.