FEATURES THAT MAKE THE DIFFERENCE
Small bottles, big thinking. Smart, sustainable, and made to fit real life.
JOIN THE SCENT CLUB
Build your fragrance wardrobe with DIEM and get a FREE Refillable Case and 2 x 2ml Samples with your Starter Set for only £20
"As a beauty journalist, I’ve tried more perfumes than I care to admit... yet, this little-known niche perfume, DIEM is the one I keep coming back to."
"DIEM is a brand I’ve been telling everyone about as they all smell so expensive, but are anything but"
"I’m so taken with DIEM, a cool new perfume brand that offers ten distinctive and expensive-smelling scents in 10ml bottles"
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Refillable Cases
Designed to reuse — not toss away.
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10ml Travel Size
Fits perfectly in pockets, purses, anywhere.
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Fine Fragrance Quality
Made by Master Perfumers in the UK.
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Layerable Scents
Made to mix, match, and evolve
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Minimal Packaging
Less waste, more flexibility and freedom.
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Gender-Neutral Fragrance
No labels, just scents that suit you.
YOUR DIEM STARTER SET
Everything you need to start experimenting — samples, scents, and a refillable case, all for only £20
1x10ml refillable fragrances (worth £25)
Two FREE 2ml samples to layer or explore
FREE refillable case (worth £10) with your first order
Refills for £20. Cancel or pause anytime – zero pressure
20% discount
Club members get 20% off all orders.
Free Returns
On all orders.
Early access
Early access to new dropsand collaborations.
Total control
Pause or cancel at anytimestart again when ready.
Build Your Scent Wardrobe
Mix, match, and make it yours. Fragrances that move with your moods.
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Most Loved
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Summer Picks
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In the Press
Takes less than 60 seconds
NOT SURE WHERE TO START?
Take the Scent Quiz to find your match. Answer a few quick questions and we’ll hit you with our recommendations.
DIEM vs. The Old Way
See how we stack up against traditional fragrances — and why switching just makes sense.
Portable 10ml format
Refillable fragrance case
Fair, affordable prices
Scents to match the moment
Layering-friendly formulas
mainstream fragrances
1000+ 5 STAR REVIEWS
Incredible Longevity!
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Georgie W
Fragrance Convenience
Absolutely love the starter pack, especially how they give you extra samples to try too. The refillable case is just what I needed to fit in my bag, it’s lightweight and I can swap between the scents based on my mood.
Emma P
So Much Variety
All the scents are so different and it’s so nice to be able to trial each one. I’ve also been loving layering them and getting a completely different scent!
Lucy P
Such a Beautiful Brand
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Kerry P
Frequently asked questions
Need more info? Find it right here.
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Take our Scent Quiz — it recommends fragrances based on your preferences rather than traditional fragrance categories.
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Your Starter Kit includes one 10ml fragrance of your choice, two 2ml samples for testing, and a free refillable travel case (worth £10). You can refill, pause, or cancel anytime.
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Yes, our fragrances are designed for layering. You can mix different scents together or apply them to different pulse points throughout the day.
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Each 10ml bottle contains approximately 250 sprays and lasts around 30 days with daily use. As Eau de Parfum strength, the fragrance is concentrated and long-lasting.
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Yes, all DIEM fragrances are gender-neutral. We design scents for anyone to wear, regardless of gender.
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We want you to love your DIEM fragrance! If you’ve purchased a 10ml scent directly from us and you’re not in love, we do accept returns within 30 days of delivery.
Here’s how it works:
Contact charlotte@diemscents.com.
We’ll send you a prepaid return label.Return your unused item, with the labels and packaging intact, and we’ll take care of the rest.
Just a heads up: if the item isn’t in re-sellable condition, we might not be able to process your return.
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Yes, all DIEM fragrances are 100% vegan and cruelty-free. We don't use any animal-derived ingredients and never test on animals.
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We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
30-Day Scent Guarantee
Free Shipping Over £50
Made in the UK
Vegan & Cruelty-Free
1000+ 5 star reviews from 10,000 customers
SCENTS FOR EVERY SIDE OF YOU
Get started now – refillable bottles, layerable scents, zero pressure to pick just one.
LOVE THEM ALL
A great scent for cooler months - woody and warm, with a slight spice to it.
Lera
