No Strings
No Strings is the scent for going where the day takes you. Sweet lychee and pear burst with juicy energy, while peony and bergamot bring a soft, dewy brightness. Light, playful and effortlessly confident, this is the sweet, sweet smell of freedom.
First Impressions
Lychee, Pear, Lily
After a few hours
Rose, Balsamic, Musk
When to wear
We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.
We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
If you place your order before 2pm on any set day, we aim to ship the same day. Any orders after 2pm will be shipped the following day and we always estimate arrival time at between 3 - 5 business days. If there are any delays to your shipment please contact charlotte@diemscents.com and let her know and she will investigate for you.
We want you to love your scents! If you don’t like the fragrance you received, please reach out to our customer service team within 14 days of receiving your order. We’ll help you exchange it for a different scent that better matches your preferences, or we can provide you with a credit towards your next purchase and initiate a return.
What is the longevity of your fragrances?
Our fragrances are designed for lasting power, so you’ll smell fabulous all day. All our fragrances are Eau de Parfum strength, with a minimum 20% concentration. While longevity can vary depending on the scent, we suggest applying your fragrance on moisturised skin for the best results.
How does CLUB DIEM work?
Club DIEM is an easy way to try new scents each month. Just sign up, choose your fragrance case, pick a scent, and select a payment plan. Each month, you'll get a 10ml refill of your chosen scent, or you can switch to a different one whenever you like.
How long does 10ml last?
Great question! A 10ml vial should last about 4 to 6 weeks on average, depending on how often you apply. If you like to use it more generously or apply it daily, it could last closer to 4 weeks. But don't worry, you'll be enjoying it every step of the way!
What If I don't like my scent ?
No worries! If you're not loving your scent, you can return it for free and exchange it for a different fragrance or get credit to use on DIEM. Simply drop us an email andwe’ll send you a prepaid return label.
I’m so taken with DIEM — a cool new perfume brand that offers ten distinctive and expensive-smelling scents in 10ml bottles
DIEM is a brand I’ve been telling everyone about as they all smell so expensive, but are anything but.
This little-known niche perfume, DIEM, is the one I keep coming back to.
How DIEM Works
Step 1: Build Your Starter Kit
Choose 1 or 2 x 10ml scents you love. We’ll include a free refillable case and 2 bonus samples so you can explore more.
Step 2: Snap In & Go
Pop your chosen scent into the sleek, travel-friendly case. Designed to go wherever you go.
Step 3: Try, Switch, Discover
Use your samples, switch up your scent, and see what fits. No pressure. Just play.
Layers well with
Fragrances we think you will love that pair well with No Strings. Add a lighter fragrance to elevate the scent profile, or a deeper fragrance to help add warmth and depth.
Why DIEM ?
It’s time to revolutionise the fragrance industry. It’s time for bold, authentic, inclusive, and empowered individuals to express themselves fearlessly and unapologetically. It’s time to foster a world with small batches, fast supply chains, and progressive technology. It’s time to deliver a personalised experience, and game-changing scents that hit different
- Hannah H.Verified BuyerJul 28, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsReally handy sized bottle, great quality
Love my starter kit. It arrived with the scent requested and two samples (of which I prefer one of the others, so am about to buy the bigger bottle). Super handy for travel and popping in your bag.
- KathleenVerified BuyerJul 21, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsVery nice
I can be quite fussy about perfume stuck to the same one for over 20 years . Perfume is not as good as it was in my day. It was very good with good base notes which are missing in most perfumes unless you are paying £££££’s. Thought I would give you a try and up to now I like them .
- Sarah B.Verified BuyerJul 21, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsGreat scents
Love the scents from Diem, the perfect non-gendered fresh scents. Haven't had chance to test the travel set actually I'm transit yet but the case is very aesthetic and easy to use.
- Samantha G.Verified BuyerJul 19, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsGreat product!
Love this starter set - I have been able to try out 4 new scents for a great price.
The small sizes are perfect and prevent the wastage I usually get from bigger bottles!
I look forward to ordering more scents in the future .
- June S.Verified BuyerJul 10, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsGreat idea
Love the scent I chose and the scent holder is sleek and easy to fill and use - love this product