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The Diem Difference

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RISK-FREE DISCOVERY

Fragrance should be easy. We invite you to try our scents in the comfort of your own home before choosing your favourite as a larger bottle.

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RISK-FREE DISCOVERY

Give our scents a spin & sniff in your own space.

Luxury for less

We partner with perfumers at leading fragrance houses to bring you the experience and attention to detail you'd expect from fine fragrance.

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Luxury for less

Limitless budgets for perfumery creation and high-quality ingredients.

SMART ABOUT SCENT

As we get to know you we'll personalise recommendations and evolve our scents so you continue to receive fragrances that delight and surprise.

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SMART ABOUT SCENT

We’ll respond to what you like, to create original, joyful scents that you'll love.

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The Launch Collection

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Send a fragrance they will love

Give the gift of scent with our risk free gifting service that ensures the recipient receives a fragrance they love.

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we like to do things differently

We set out to make luxury fragrances available to everyone. By selling directly rather than through retailers, and by being clever with our supply chain, we can pass the savings back to you.

DISCOVERY SET 30ML FRAGRANCE POSTAGE & PACKAGING RISK FREE GIFTING REDEEM DISCOVERY BOX OFF FIRST 30ML BOTTLE
£15 £40 FREE YES YES
OTHER FINE FRAGRANCES £30 £77 £5.50 NO SOME

GENDER INCLUSIVE

LONG LASTING

VEGAN

CRUELTY FREE

  • Libby

    "I’d always played it safe with citrussy scents but turns out I’m a massive fan of warm spicy perfumes. Thank you Diem for showing me something new!"

  • Emma

    "So good to have everything organised for me and the samples sent to my home. Love having one new scent a day to test first and I've now found my new Winter scent!"

  • Matt

    "All five scents were very impressive in their depth and quality and it was nice trying new types. I particularly loved wearing Day 1 as a sophisticated scent that stayed with me all day."

Frequently Asked Questions

How do I get a discovery set ?

Diem is currently offering discovery sets via an invite code.

If you have a code from one of our partners, you can enter it and start your discovery here.

If you don’t have a code , you can buy the discovery set directly.

Can I buy a 30ml bottle without a code?

You can buy any full-size 30ml bottles without having a discovery set first. We recommend you try the scent first. This is easy. Our discovery set is £20 and includes a £20 voucher for a full-sized bottle so when you make your 30ml purchase you recoup the cost.

Is Diem a vegan and cruelty free brand?

Yes, our fragrances are vegan, contain no animal products and are not tested on animals

How do I send someone a gift ?

Sending a gift is easy and designed so the recipient truly finds a scent they love. No guess work on your part!

Our gift packages include a beautifully packaged discovery set which comes with a personalised gift card bearing a message from your. Once they’ve chosen their favourite, they will have a voucher included for either one or two full 30ml bottles of scent. They head to the website and enter their voucher code, and we will send it to them.  You decide whether to include one or two bottles. Head here to order your gift. 

Do you offer samples or a discovery box before purchasing a full-size bottle?

Yes, we offer the ability for you to try our first five scents through our discovery set.