"As a beauty journalist, I’ve tried more perfumes than I care to admit... yet, this little-known niche perfume, DIEM is the one I keep coming back to."
"DIEM is a brand I’ve been telling everyone about as they all smell so expensive, but are anything but"
"I’m so taken with DIEM, a cool new perfume brand that offers ten distinctive and expensive-smelling scents in 10ml bottles"
You’re calm in the morning.
Focused by midday.
Bold after dark.
Or maybe it’s the other way around.
The fragrance we wear has the power to define how we feel each and every day.From calm and mindful to bold and powerful, DIEM gives you the freedom to choose.
Live different every day when you smell different every day. Because you’re not one fixed mood or moment, and your fragrance shouldn’t be either.
No pressure. No oversized bottles. No rules. Just fragrances to power your days, where self-expression meets self-empowerment.
Takes less than 60 seconds
NOT SURE WHERE TO START?
Take the Scent Quiz to find your match. Answer a few quick questions and we’ll hit you with our recommendations.
Build Your Scent Wardrobe
Mix, match, and make it yours. Fragrances that move with your moods.
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Most Loved
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Summer Picks
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In the Press
DIFFERENT BY DESIGN™
Small bottles, big thinking. Smart, sustainable, and made to fit real life.
01
Refillable Cases
Designed to reuse — not toss away.
02
10ml Travel Size
Fits perfectly in pockets, purses, anywhere.
03
Fine Fragrance Quality
Made by Master Perfumers in the UK.
01
Layerable Scents
Made to mix, match, and evolve
02
Minimal Packaging
Less waste, more flexibility and freedom.
03
Gender-Neutral Fragrance
No labels, just scents that suit you.
YOUR REVIEWS
There's nothing better than reading what our customers think of their scents, so here's a selection of our favourite reviews.
Incredible Longevity!
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Georgie W
Fragrance Convenience
Absolutely love the starter pack, especially how they give you extra samples to try too. The refillable case is just what I needed to fit in my bag, it’s lightweight and I can swap between the scents based on my mood.
Emma P
So Much Variety
All the scents are so different and it’s so nice to be able to trial each one. I’ve also been loving layering them and getting a completely different scent!
Lucy P
Such a Lovely Brand
A great deal of care has gone into ensuring that each layer of the scents fit well together...the scope of the range ensures there is something for everyone
Kerry P
30-Day Scent Guarantee
Free Shipping Over £50
Made in the UK
Vegan & Cruelty-Free
1000+ 5 star reviews from 10,000 customers
SCENTS FOR EVERY SIDE OF YOU
Get started now – refillable bottles, layerable scents, zero pressure to pick just one.
Incredible Longevity
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Georgie W
Got Questions?
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We’re here to help! Reach out to us any time:
- Email: charlotte@diemscents.com
- Contact Form: Available on our website
- Live Chat: Chat with us instantly here on the site!
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Absolutely, every one of our fragrances has been created by a world class perfumer at our fragrance house, who creates scents for some of the biggest brands in the world. All scents are exclusive to DIEM.
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Yes, 100%! All of our fragrances are cruelty-free, and we don’t use any animal-derived ingredients. So you can smell great and feel good, too.
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CLUB DIEM is a personalised fragrance subscription in our unique 10ml format and on-the-go case. As a CLUB member, you'll enjoy exclusive perks like access to limited edition fragrances, free shipping on all orders, and early access to new scents. All in our 10ml format so you can experiment with new scents, layer your favourites to create unique scents and generally reduce the waste of buying 100ml of fragrance.
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We want you to love your DIEM fragrance! If you’ve purchased a 10ml scent directly from us and you’re not in love, we do accept returns within 30 days of delivery.
Here’s how it works:
Contact charlotte@diemscents.com.
We’ll send you a prepaid return label.Return your unused item, with the labels and packaging intact, and we’ll take care of the rest.
Just a heads up: if the item isn’t in re-sellable condition, we might not be able to process your return.