FEATURES THAT MAKE THE DIFFERENCE
Small bottles, big thinking. Smart, sustainable, and made to fit real life.
Long Lasting
Rated 4.9 out of 5 stars
4.9
Primal Draw
£25.00
Magnetic and untamed, Primal Draw is your wild side unleashed. Sweet tuberose petals ignite the senses, while juicy blackcurrant and green stems add a sharp, rebellious bite. It’s your go-to for moonlit mischief and after-dark shenanigans.
First Impressions
Tuberose, Jasmin, Ylang
After a few hours
Tuberose, Sandalwood, Musk
When to wear
Long Lasting
We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.
We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
If you place your order before 2pm on any set day, we aim to ship the same day. Any orders after 2pm will be shipped the following day and we always estimate arrival time at between 3 - 5 business days. If there are any delays to your shipment please contact charlotte@diemscents.com and let her know and she will investigate for you.
We want you to love your scents! If you don’t like the fragrance you received, please reach out to our customer service team within 14 days of receiving your order. We’ll help you exchange it for a different scent that better matches your preferences, or we can provide you with a credit towards your next purchase and initiate a return.
What is the longevity of your fragrances?
Our fragrances are designed for lasting power, so you’ll smell fabulous all day. All our fragrances are Eau de Parfum strength, with a minimum 20% concentration. While longevity can vary depending on the scent, we suggest applying your fragrance on moisturised skin for the best results.
How does CLUB DIEM work?
Club DIEM is an easy way to try new scents each month. Just sign up, choose your fragrance case, pick a scent, and select a payment plan. Each month, you'll get a 10ml refill of your chosen scent, or you can switch to a different one whenever you like.
How long does 10ml last?
Great question! A 10ml vial should last about 4 to 6 weeks on average, depending on how often you apply. If you like to use it more generously or apply it daily, it could last closer to 4 weeks. But don't worry, you'll be enjoying it every step of the way!
What If I don't like my scent ?
No worries! If you're not loving your scent, you can return it for free and exchange it for a different fragrance or get credit to use on DIEM. Simply drop us an email andwe’ll send you a prepaid return label.
"As a beauty journalist, I’ve tried more perfumes than I care to admit... yet, this little-known niche perfume, DIEM is the one I keep coming back to."
"DIEM is a brand I’ve been telling everyone about as they all smell so expensive, but are anything but"
"I’m so taken with DIEM, a cool new perfume brand that offers ten distinctive and expensive-smelling scents in 10ml bottles"
Primal Draw Layers well with
Add a lighter fragrance to elevate the scent or a deeper fragrance to help add warmth and depth.
01
Refillable Cases
Designed to reuse — not toss away.
02
10ml Travel Size
Fits perfectly in pockets, purses, anywhere.
03
Fine Fragrance Quality
Made by Master Perfumers in the UK.
01
Layerable Scents
Made to mix, match, and evolve
02
Minimal Packaging
Less waste, more flexibility and freedom.
03
Gender-Neutral Fragrance
No labels, just scents that suit you.
Takes less than 60 seconds
NOT SURE WHERE TO START?
Take the Scent Quiz to find your match. Answer a few quick questions and we’ll hit you with our recommendations.
1000+ 5 STAR REVIEWS
Incredible Longevity!
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Georgie W
Fragrance Convenience
Absolutely love the starter pack, especially how they give you extra samples to try too. The refillable case is just what I needed to fit in my bag, it’s lightweight and I can swap between the scents based on my mood.
Emma P
So Much Variety
All the scents are so different and it’s so nice to be able to trial each one. I’ve also been loving layering them and getting a completely different scent!
Lucy P
Such a Beautiful Brand
The longevity is incredible. I’m a fragrance writer so have tested a LOT of perfumes and I’m super impressed. Can’t wait to see what you guys go on to achieve!
Kerry P
DIEM vs. The Old Way
See how we stack up against traditional fragrances — and why switching just makes sense.
Portable 10ml format
Refillable fragrance case
Fair, affordable prices
Scents to match the moment
Layering-friendly formulas
mainstream fragrances
Frequently asked questions
Need more info? Find it right here.
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Take our Scent Quiz — it recommends fragrances based on your preferences rather than traditional fragrance categories.
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Your Starter Kit includes one 10ml fragrance of your choice, two 2ml samples for testing, and a free refillable travel case (worth £10). You can refill, pause, or cancel anytime.
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Yes, our fragrances are designed for layering. You can mix different scents together or apply them to different pulse points throughout the day.
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Each 10ml bottle contains approximately 250 sprays and lasts around 30 days with daily use. As Eau de Parfum strength, the fragrance is concentrated and long-lasting.
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Yes, all DIEM fragrances are gender-neutral. We design scents for anyone to wear, regardless of gender.
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We want you to love your DIEM fragrance! If you’ve purchased a 10ml scent directly from us and you’re not in love, we do accept returns within 30 days of delivery.
Here’s how it works:
Contact charlotte@diemscents.com.
We’ll send you a prepaid return label.Return your unused item, with the labels and packaging intact, and we’ll take care of the rest.
Just a heads up: if the item isn’t in re-sellable condition, we might not be able to process your return.
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Yes, all DIEM fragrances are 100% vegan and cruelty-free. We don't use any animal-derived ingredients and never test on animals.
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We’ve designed out excess wherever possible:
✔️ Club box: Combines an outer mailer and tray, cutting down on unnecessary packaging.
✔️ Fragrance cases: Ship without extra packaging—they’re built to travel without it.
✔️ Ongoing improvements: We’re actively exploring more sustainable solutions for pumps, caps, nozzles, and refillable options.We know there’s always more to do. If you have ideas or solutions, we’d love to hear from you. Email charlotte@diemscents.com to share.
Materials We Use
- 10ml Vials: 100% glass & fully recyclable.
- 10ml Boxes: FSC-certified, made from 100% post-consumer recycled paper.
- 10ml Lids: 98% aluminium & recyclable, but contain plastic washers—we’re working on a better alternative.
- Postcards: Fully recyclable, wood-free paper made with FSC-certified, elemental chlorine-free (ECF) pulp.
- Club Box: Fully recyclable, FSC-certified cardboard.
- Padded Mailer: 100% compostable, 100% recyclable, Plastic Free, Water Based-Inks
- Fragrance Case: 95% aluminium. It currently contains a plastic insert, and we’re actively working on a more sustainable alternative.
100%would recommend these products
Total 5 star reviews: 60 Total 4 star reviews: 6 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
66 reviews
- javid j.Verified BuyerAug 13, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsBrilliant product
Love the scent and the bottle, good quality and service
Would definitely recommend friends
The casing for the bottom good for travel
Overall good product
- Khalid A.Verified BuyerAug 7, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsStarter Set
I ordered the set a few weeks ago, but originally I only received one of the three scents!
I spoke to a lovely young lady in Diem's customer services, she sorted everything out in a jiffy!
I received the rest of my order and with a few extra freebies also included!
Great customer service and the smells in the scents is right up my street! Thank you!
- Clair W.Verified BuyerAug 6, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsGorgeous
Both scent and scent bottle gorgeous. Great for slipping into my handbag for on the go.
- Hannah H.Verified BuyerJul 28, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsReally handy sized bottle, great quality
Love my starter kit. It arrived with the scent requested and two samples (of which I prefer one of the others, so am about to buy the bigger bottle). Super handy for travel and popping in your bag.
- KathleenVerified BuyerJul 21, 2025ReviewingDIEM Starter SetRated 5 out of 5 starsVery nice
I can be quite fussy about perfume stuck to the same one for over 20 years . Perfume is not as good as it was in my day. It was very good with good base notes which are missing in most perfumes unless you are paying £££££’s. Thought I would give you a try and up to now I like them .