AS FEATURED IN
AS FEATURED IN
AS FEATURED IN

How It Works

  • Complete Your Scent Profile

    Answer a few questions, and our AI assistant will cleverly work out your preferences.

  • Receive customised samples

    Within a few days your discovery set will be brightening up your letterbox. Get ready to smell great.

  • Found a scent you love?

    Within 14 days, we'll ship a 30ml bottle of your top-rated scent or your chosen favourite.

  • New Leaf 30ml Fragrance in Box

    Explore new scents

    Every 90 days we will send you 3 new samples to try and a 30ml bottle of your chosen scent for £38

What our community says

Start your scent adventure

  • Join Diem Insiders

    You’ll automatically be added to our exclusive list to receive additional lab samples and help shape our upcoming launches.

  • You're in control

    Pricing: £40 per quarter, including free seasonal samples, a 30ml bottle, and additional Insiders lab samples.

  • Flexibility

    Cancel anytime or skip a season if you don't need a new bottle.
Claim my discovery set

LONG LASTING

GENDER INCLUSIVE

VEGAN

CRUELTY FREE

Frequently Asked Questions

How Am I Billed?

Answer answer answer

What do I get?

Answer answer answer

How do I skip a season?

Answer answer answer

Can I change the frequency of my subscription?

Answer answer answer

How do I cancel?

Answer answer answer

Customer Reviews

4.7
Rated 4.7 out of 5 stars
Based on 364 reviews
Write a Review (Opens in a new window)
364 reviews
  • Toni D.
    Verified Buyer
    Aug 30, 2024
    Rated 4 out of 5 stars
    Pleasant

    Very interesting scents. Didn't like them too much to begin with, but once they've settled on the skin, they're very pleasant.

    Was this helpful?
  • Helen H.
    Verified Buyer
    Aug 20, 2024
    Rated 5 out of 5 stars
    Great!

    Fabulous scents. Great selection

    Was this helpful?
  • Wendy L.
    Verified Buyer
    Aug 20, 2024
    Rated 5 out of 5 stars
    Exhilaratingly Fantastic

    It must be difficult to come up with new scents and innovations in this crowded market but DIEM has certainly succeeded!

    Was this helpful?
  • Steff
    Aug 15, 2024
    Rated 4 out of 5 stars
    Gorgeous set

    Such a unique way to try new scents. Would make a beautiful gift.

    Was this helpful?
  • Tina
    Verified Buyer
    Aug 15, 2024
    Rated 3 out of 5 stars
    Discovery set

    Not really that enthused about any of the scents to be perfectly honest. Nothing really blew me away

    Was this helpful?
Reviews LoadedReviews Added